Everyone's Favorite Video Script

Most people make video harder than it needs to be. They write a script, try to memorize it, freeze the second the camera is on, and decide they are just not a video person. The script is not the problem. The kind of script is.

This is the one I give every member of Small Business Video School. It fits on a Post-it. Hook, one idea, one reason why, stop. That is the whole thing. It is the default shape of a video that earns inbound without turning you into a full-time creator.

Here is the part that takes the pressure off. You only plan two things: the hook and the one idea. Everything else you improvise. You already know your stuff. You talk about it all day. The script is not there to script you, it is there to keep you from rambling and to get you to stop on time.

Pair it with two rules and you will never run out of videos. The 5-Minute Rule: five minutes or five tries, whichever comes first, then you ship the rough draft. And one person, one question, one video: if a real person asked you a real question, that is a video. You have hundreds of them sitting in your inbox and your DMs right now.

If you want to make these alongside other small business owners who are keeping it simple, join us free at smallbusinessvideoschool.com. We post the rough drafts together every week.