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The LinkedIn Billboard Checklist

Every time you post or comment on LinkedIn, your face, name, and headline show up in front of new people. That's a free billboard. Most people never set theirs up right. This checklist fixes that in 15 minutes.

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Most people treat LinkedIn like a resume. They set up their profile once, maybe update their job title, and then wonder why nobody reaches out.

Here's the thing: every post you make and every comment you leave shows your face, your name, and your headline to an entirely new group of people. That's a billboard. And you're putting up dozens of them every week for free.

But if your billboard says "Founder & CEO" and your About section reads like a cover letter, those billboards aren't doing anything for you.

This checklist walks you through the three things that actually matter: setting up your profile so it converts, showing up in the right comment sections so the right people see you, and posting simple videos that build trust without needing to go viral.

One page. Three sections. Fifteen minutes. You'll never look at a LinkedIn comment the same way again.

What's inside the guide

The 5-point profile setup that turns your LinkedIn into a billboard worth clicking
The neighborhood strategy: 15-25 free billboards per week from comments alone
The Post-It Note Script: hook + one idea + one reason why + stop
Why most posts don't need a CTA (and what to do instead)

Download the Guide