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The whole script fits on a Post-it. Hook, one idea, one reason why, stop. It's the simplest video you'll ever make, and it's the one that gets you inbound.
One page. Keep it next to your camera. Yours for the taking.
Opens the PDF. No form, no wall, no catch.
the whole thing
Open with the specific, unfinished line that makes the right person stop scrolling. One real pain, said out loud. If it could go on a billboard, it works.
Pick one thing to say. Not three. The mistake most beginners make is trying to teach everything. Plan the hook and this idea, then improvise the rest.
Give one reason your idea matters. What happens for the viewer if they believe it, what it costs them if they do not. Never make a point without a story.
Close the loop on your hook, then stop. Most videos do not need a CTA. Let your profile do the converting. End on the bow, not a sales pitch.
The 5-Minute Rule
Then ship the rough draft. The script is not the work. Posting is the work. One person, one question, one video. Done beats perfect every time.
Who it's for: people who want inbound from simple video, without becoming a full-time content creator.
Download the scriptoptional: stay in touch
My free crash course shows how these simple videos turn into real sales calls. Totally optional, the PDF above is already yours.
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We post the rough drafts together every week inside Small Business Video School. Free to join.
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